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The musician gives his £25k prize cash award to independent live spaces

The artist receiving the award in Newcastle
The musician received the Mercury Prize recently in the North East

The artist has donated the entirety of his twenty-five thousand pound honor winnings to the trust for venues, which works to preserve the Britain's grassroots live music spots.

Fender was presented with the cheque on October 16 as his new release People Watching was chosen as the best record of the previous year.

Fender has chosen to give the cash to the MVT, in appreciation of the crucial part local spots fulfilled in his initial steps.

"I would not have achieved this success if it hadn't been for all the shows I performed around the North East, and elsewhere, when I was just getting going," said the artist. "These venues are renowned, but they are struggling."

Since the start of 2023, more than 150 of these venues have shut down – roughly one-sixth of the total UK scene.

In the last year, top acts like Pulp, Coldplay, the singer Katy Perry and Ed Sheeran have all supported the Music Venues Trust in its initiatives to support the industry, by applying a modest fee to their admission fees, which supports smaller concert halls.

He also took part, collecting over £100k on his live tour to help thirty-eight small stages across the UK.

The money supported locations that were facing potential shutdown due to challenges arising from water damage, blazes and family tragedies, as well as licensing issues, court cases and sound issues.

Additional spaces were granted financial assistance in improving facilities and sound and lighting systems that positively impacted performers and audiences.

"The notion that revenue from performances in large arenas supports the independent spots, where it begins for performers like me, is just logical," Sam Fender has stated.

The band Pulp in concert
The group are among the artists who gave their Mercury Prize prize money to good causes

He is not the first artist to give his award funds to charitable organizations.

When the band earned the award in 1996 for their album their work, lead singer Jarvis Cocker announced that the group would contribute their prize money to the charity War Child.

In 2002, rapper and singer she divided her bounty among a few organizations, like the NSPCC and a Sickle Cell organization.

"And I gave a grand to Highgate Newtown, to their gymnastics program, because I did gymnastics when I was a child and they needed updated gear," she told a publication.

Previously, Ezra Collective donated their winnings to the community center that developed their act, in addition to other local music groups.

Also 1994 winners the group gave their award to a multiple sclerosis charity after a close contact was found to have the illness.

"Winning was ample," said vocalist Heather Small. "The prize was the bonus but we didn't need the cherry, because we had the main prize. So our winning affected somebody else's life."

In the past week, the trust revealed it had protected two grassroots venues in that region, by bringing them into community ownership.

The first in that area and the second in that location were bought under the Own Our Venues program, which is funded by a national body and supporters who purchase "ownership units" in the venues.

The writer

Gary Williams

A tech strategist and writer passionate about emerging technologies and digital transformation.

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